Apples and bananas are your all time favourite fruits, but you aren’t a huge fan of oranges.
You go to your local grocer and purchase a mixed bag of fruit for the week.
The label says the bag contains apples, bananas and oranges, but it fails to give you specific quantities.
You get home, open the bag and you pull out two apples, one banana and TEN ORANGES.
Would you feel cheated? Scammed? Consider the purchase a waste of your money?
The exact same principle applies to many fitness supplements and manufacturers are hiding behind their nutritional label with a sneaky thing called a ‘proprietary blend’.
Watch below to learn more about proprietary blends and their place on the shelf.